And yeah, we know that's a weird thing for a coffee company to say. We're going to be upfront about something. We started as a coffee company. We still are a coffee company. But a while back we started carrying tea — real, high-end tea — and we haven't looked back. Not because it was a smart business move (though it was), but because we kept drinking tea ourselves and thinking: why isn't more of this out there? So here we are. Writing a blog post about both. Bear with us. Two drinks, two...

In 2020, I found coffee plants my grandfather had planted years ago. They were still there. Still producing. Still part of our story. That moment stayed with me. It was the beginning of something I didn’t fully understand yet, but I knew I wanted to follow it. Over time, that curiosity turned into something real. I started learning more about coffee, spending time on the farm, understanding the process, building relationships, and slowly shaping what would become Tracer. This past season, we...

Most coffee in the world is bought and sold in bulk, mixed from many farms, and traded like oil or wheat. The focus is price, not people. There’s usually no farm name, no traceability, and very little connection to the grower. It keeps coffee cheap—but it often leaves farmers underpaid and the coffee lacking the care that creates truly memorable flavor.