TRACER: Coffee with Purpose, Crafted for Those Who Serve

We’re so excited to introduce TRACER, our newest line of specialty coffee, and it’s got a whole lot of heart behind it.

Tracer is more than just a cool name. It’s inspired by our military roots and reflects the way we approach everything: with precision, integrity, and purpose. Every bean in this line is fully traceable, you’ll know exactly where your coffee came from, who grew it, and the care that went into every step. No mystery blends here, just honest, high-quality coffee, roasted fresh.

But the mission doesn’t stop there.

We created Tracer as a way to give back to the veteran community. We're still in the process of choosing the right organization to partner with (so if you have a great suggestion, send it our way!). What we do know is that every bag of Tracer will give back in a real way.

🚀 Tracer launches mid-July at our pop-ups and online.👕 New merch, new blends, and events are coming with it.💬 Got a recommendation for a nonprofit doing great things for vets? We’d love to hear it.

Tracer is coffee with a mission, a story, and a face behind every bean. Drink proudly.

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